What is MICE tourism?
MICE tourism (full English name is Meeting Incentive Conference Event) is a type of tourism for conferences, seminars, exhibitions, events, reward tourism of companies for employees and partners. MICE groups are often very crowded and especially have higher spending levels than regular tourist groups. Therefore, MICE tourism is currently a type of tourism that brings a great source of income to the economic sector.
Basic features of MICE tourism
According to experts, MICE tourism brings significant efficiency thanks to the large and concentrated number of tourists. The MICE delegations are often luxurious and wealthy guests, with high consumption expenditures, use of many high-class services, and long stays. MICE tourists include domestic MICE visitors and international MICE visitors. In addition to benefits for the tourism industry, MICE also has a positive impact on other economic sectors.
The most popular types of MICE travel
• Meeting This is a meeting between individuals or organizations to cultivate and discuss existing problems or create a new product. Sources of visitors are members of international organizations, suppliers, and product designers. Most of these customers are business people, even high-class business people, so they are fastidious and picky. They often demand very high quality of service, very special.
• Incentive Activities to reward and encourage groups of employees or individuals to achieve the company's plan goals. Most of the costs are borne by the firm or the company. Guests attend not only for meetings but also for rest and enjoyment. • External meeting A conference or seminar activity between one company and another to exchange ideas about cooperation, investment in business and new inventions, etc.
• Convention A large-scale meeting between people in the same field of labor to exchange their own ideas with each other. Usually this activity is organized before international and national events and includes two types: Convention organized by members and Bid to hot a convention.
• Exibition Activities aimed at introducing goods and services to the target market and interested people, thereby widely promoting them to the public.Includes 2 types: Trade show and consumer show.
Necessary factors to develop MICE TOUR
- Good infrastructure: Modern rooms, with a large exhibition center qualified to organize large international events, meetings and conferences.
- Human resources need to be trained to be able to provide the best service quality.
- The venue of this type of tourism varies widely to create comfort for guests, especially large corporations and organizations.
- Safe destination in the world, attracting foreign investors (important object of MICE tourism)
- Many beautiful landscapes, many world cultural heritages, each province and city has its own cultural characteristics, ...
Potential for MICE tourism development in Vietnam
In recent years, the demand for MICE tourism of tourists is increasing. The number of visitors to Vietnam through MICE to seek investment opportunities, business development and production. Therefore, the effective exploitation of MICE tourism not only brings benefits in the field of tourism business, but also opens up many opportunities for access and socio-economic development through news events. conferences, seminars, especially international events. Experts predict that Vietnam is and will be a competitor to Singapore as a destination for MICE tourism in Southeast Asia. With a diverse and beautiful natural landscape, rich and long-standing culture, stable political background, etc., Vietnam has many advantages to develop this form of tourism. The most popular destinations for MICE delegations in our country are: Da Nang, Ha Long, Hue, Phan Thiet, Nha Trang, Phu Quoc, Da Lat, Vung Tau, ... and two big cities are Ho Chi Minh City. and Hanoi.
With a team of professional and experienced staff, MEX TRAVEL will surely help you have the most successful MICE travel program.
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