Outdoor advertising signs and its development history

- Humans have been creating art since we lived in caves and wrote it on the walls.. During the time of the ancient Egyptians, the government used images carved into rock to send messages. the laws and regulations of the land. Carving this into stone may have, in a way, been the oldest form of outdoor advertising sign

-Later, with more advanced lithographic advertising signs, it was an invention of the late 1790s. The genius of this invention is that it makes it possible to mass produce as many posters as possible. posters and announcements as a business essential. There was a major limitation for the outdoor billboards produced at the time, and that was the quality of the posters, they were unable to prolong the life of this billboard in the environment. outdoor school

- The circus was one of the first businesses to profit from the new form of mass marketing, and so outdoor advertising has undergone a major renovation. The earliest use of billboards circus outdoor advertising in 1835. Prior to the invention of lithography, billboard replicas could only be produced on a very small scale which made it significantly less effective as a marketing tool. market compared to today.

- Starting in the mid-1860s it became possible to purchase billboard space from outdoor billboard advertising companies. A few years later (1872) the International Billboards Poster Association of North America (IBPANA) was formed. The association is still active today but has shortened its name to the Outdoor Advertising Association of America (OAAA). The association has had to adapt to all the changing experiences in the industry and now includes many other types of outdoor billboards and traditional outdoor billboards.

 - The real test of a new product is how well it holds up after being first introduced to the market. Some prominent forms of outdoor billboard advertising have entered the advertising world and created whole new markets without the need to erect old-fashioned traditional outdoor billboards.

 - Today, despite the proliferation of radio, television and internet advertising, the outdoor signage industry is as strong as ever. Today's modern day billboards, as well as the outdoor advertising industry, are a testament to how simple, powerful, flexible, and resilient marketing solutions can be despite rapidly innovating in battle. new technology and marketing strategy.

 - The fact that there is rapid innovation in the outdoor signage industry proves that the industry is doing very well. There are a number of outdoor billboard companies that are formed each year. This strong match development is increasing competition in the industry and driving innovation that continues to drive outdoor signage to new heights of relevance and effectiveness for those who use it. .