Soursop,
THUAN THIEN THANH "DANUDA"

A small "DANUDA" but naming the product may be one of the toughest challenges for businesses. Because, hidden in the name is the string associated with customers, company description, product differentiation ...

It will be more difficult to choose a name that is popular in many markets around the world. The usefulness of having a unique name for a product is measured by the effectiveness of the media, the time it takes to enter the market and then the sales.

The most difficult is the cultural fit, the native language is generally applied to a name, a product

In line with the new development strategy, THUAN THIEN THANH MASSAGE CO., LTD has changed the name of fresh semolina branded bottle, with the name "DANUDA" ie fresh sour syrup And the use of that is the beams with ice, so that consumers can understand that inside the jar of Siamese custard is still one piece of Siamese custard, not the puree, not the water. Pure 100% processed inside is Siamese Custard. And cultivated according to clean standards.

The "DANUDA" custard product line is a high-end product line of THUAN THIEN THANH CO. Which is invested from farm to farm.

Fresh custard syrup product 

In the context that many countries are strongly defending local culture, many multinationals choose a local word that has the same meaning for their global brand. In addition, the original name of the company also mentioned the name translated into the local language.

It is a big deal for multinational companies or exporters. But naming a product is also difficult even for small and medium businesses.

The stories of international product names show that, whether they themselves work or outsource, the business owner also need to know some basic knowledge in this matter.

1.Specifically

Usually a new name seems like a solution to attract the attention of customers. But before naming, need to determine whether this name will elicit new features, services or programs?

It is also possible to combine all of these elements in a name. For example, eBay is also a website, a shopping center and auction house. There are currently two trends in naming the product.

The first trend is that businesses use words that are invented, created, or abstracted. The second trend is to use abstract names that are not related to the field of business activity.

2. Objectives

Remember the object the name is aiming for. That is the customer. So do not let personal preferences affect the naming.

The name is not what you like, but what the majority of customers like. Put yourself in the customer's shoes and try to find the most important part of the business / product to answer the question: Why do customers choose you and not your competitors?

3. Functions

A name can do many things, from word of mouth, to distinguish products or services on the market, establish relationships with other things. But a name can not do everything.

So you will need to find out other marketing tools like: description, details, additional names ...