Supporting Small and Medium Enterprises in International Trade Promotion

In the context of deepening globalization, supporting small and medium enterprises (SMEs) in accessing international markets has become particularly important. These enterprises not only make significant contributions to the economy but also serve as a sustainable development resource for society. However, they often face numerous barriers when trying to enter international markets, including limited financial resources, lack of market information, export experience, and networking opportunities. To overcome these challenges, coordinated and effective support programs must be implemented.

A prime example of support for SMEs is the International Trade Promotion Program by Vietnam's Ministry of Industry and Trade. This program has organized numerous international trade fairs, providing enterprises with opportunities to network and showcase their products to global customers. In 2023, several companies in the food sector participated in the Food & Hotel Vietnam fair in Ho Chi Minh City. At this event, they not only sought partners but also learned about new consumer trends from developed markets. For instance, a company specializing in fish sauce signed a multi-million-dollar export contract with a Japanese partner, significantly increasing its revenue and enhancing the national brand value.

Moreover, enhancing training and consulting services is crucial for supporting SMEs. Organizations such as the Vietnam Chamber of Commerce and Industry (VCCI) have launched various export training programs, helping businesses better understand the export process and legal requirements. A recent study found that 78% of SMEs felt more confident in engaging in exports after attending these training sessions. They learned how to identify target markets, develop pricing strategies, and effectively manage supply chains. A notable example is a textile company in Binh Duong that increased its export revenue by 30% within a year after participating in a training program.

In addition, building online platforms is an effective solution. Many businesses have leveraged e-commerce platforms like Alibaba and Amazon to expand their markets. Research indicates that SMEs participating in e-commerce have export revenues that are double those of non-participating enterprises. The ability to easily connect with international customers through these platforms has allowed SMEs to access markets more swiftly and efficiently. A successful case involves a company producing wooden furniture, which, after opening an online store on e-commerce platforms, attracted customers from countries such as the USA, Canada, and Australia, significantly increasing its export revenue.

Finally, government support is essential. Tax exemptions, preferential loans, and credit guarantees for SMEs create favorable conditions for them to invest and expand their businesses internationally. For example, export credit policies have enabled many startups to succeed and gradually build their brands in international markets. Some agricultural enterprises have benefited from these support programs, enabling them to secure the resources necessary to participate in international trade fairs and negotiate contracts with large partners.

In conclusion, supporting SMEs in international trade promotion not only helps them overcome challenges but also contributes positively to national economic development. The combination of training programs, e-commerce platforms, and government support will unlock new opportunities for these businesses in the era of globalization. These efforts not only enhance the competitiveness of SMEs but also promote sustainable development for the national economy.